SHANGHAI , July 11, 2022 /PRNewswire/ -- Choiceform, China's leading CEM management platform provider introduced a brand-new CEM concept to its Total Experience Management platform TX that helps to improve customer experience and clients' business performance. According to forecasts from IDC, QY Research and Touch PointChina's customer experience management (CEM) market is on track to grow to US$1.8 billion in 2022, accounting for 15 per cent of the global market. China is now stepping into a fast track of enterprise growth with the focus on enhancing the customer experience.
With the new concept, Choiceform helps to create business growth for its clients through its absolute advantages in three steps.
1.Launching its strategic concept of the Total Experience Management
In China , many industries are about to enter the stage of slow growth and saturation. For companies, the demand for consumer insights and for experience data is growing rapidly, opening the way to significant development potential for CEM. It may soon become something no company can do without. Consequently, it becomes very important to accurately define CEM. The TX Total Experience concept proposed by Choiceform is a customer-oriented strategic management system that includes brand experience (BX), product experience (PX) and service experience (SX), supplemented by employee experience (EX). The perfect combination of the four metrics demonstrates a complete holistic consumer insights which drives enhanced experience management. Not to be overlooked is that employees will also directly affect how a customer feels about the company and the brand. CX and EX will form a positive cycle of complementary and sustainable development. Choiceform TX was born from the concept that CEM must be comprehensive.
2. Improving customer satisfaction with scalable one-to-one interactions across the customer's whole life cycle
The customer journey is an important vehicle to creating the best customer experience. Choiceform emphasizes the use of Moment of Truth to define the experience strategies, and to merge the scattered operational data with quality experience data scientifically. Across the full life cycle, in addition to solving the problem of data silos and achieving data convergence, it is more important to uncover the painpoints and unmet needs so as to transform and reshape the experience. When optimizing the interactions with customers, Choiceform TX will automatically initiate sustainable and scalable one-to-one interaction campaigns. The automatic advance warning + multi point trigger mechanism creates a one-stop professional and standardized closed-loop management system, to ensure a sustained interaction across the whole life cycle in real time. Based on the development plan for modular applications, Choiceform will expand from a SaaS platform provider to PaaS platform provider starting this year, making it easier for companies to connect with different SaaS applications.
3. TX is not just a tool, but the brain of enterprises developing the date-driven scientific strategic growth decision
Discovery and predictions are the core of insights, while effective decisions based on the conclusions is the ultimate goal. In the future, companies that can minimize the process from data collection to decision making will be better positioned to seize market opportunities. The Choiceform TX platform truly makes data work, discovers and identifies the most valuable information for companies, and empowers them to find the best marketing paths through intelligent and digital technological innovation, transforming every decision into one that is science-based and informed. The value of Choiceform does not only lie in helping companies collect data, but about helping them improve customer satisfaction, retention, and ROI conversion rates. This is the unmistakable difference between CEM and other big data solutions. CEM is no longer a tool to execute processes, but a key factor in driving strategic business decisions.
Data and technologies are the basic elements, but data security in its most comprehensive form is the fundamental protection.
Choiceform's "data security control center" provides security protection for different data levels and covers the whole data life cycle from generation to deletion. Firstly, infrastructures with comprehensive defense capabilities are built to cover the security baseline in the machine room as well as across the network, system and application data, so as to improve the capacity to deal with advanced security threats. Secondly, a resource management infrastructure is built to prevent unauthorized data access and maintain data confidentiality, integrity and availability through data encryption, key management and data shielding, among other techniques. Thirdly, normalized security operation infrastructures are built for compulsory implementation of secure development lifecycles (SDLs), effectively removing security vulnerabilities, as well as for dealing with every kind of security issues in a comprehensive, networked, systematic way through continuous implementation of vulnerability scans, penetration tests, code audits, security scheme design and implementation, security training and establishment of emergency response teams. Choiceform is committed to implementing data security standards in compliance with the strictest regulatory guidance.
Integrating its advanced abilities in providing customer insights with technologies to empower industry development
Choiceform's business has from day one been CEM, with its prowess in technology integration and in providing customer insights setting it apart from the competition. Founded in 2015, Choiceform currently has teams in Shanghai , Beijing , Guangzhou and Wuhan , serving customers in the automobile, real estate and property, finance, fast moving consumer goods (FCMG), computers, communications, consumer electronics and gaming sectors, among others. Core R&D teams account for 65% of the firm's headcount. Choiceform has also assembled an insight team led by senior industry experts, all with more than 20 years' experience, to drive the global data insights practice.
Choiceform Founder and Chief Executive Officer Wester Xi said, "This year is the seventh year since our inception. Choiceform has it in its roadmap to build a world-class product with Chinese characteristics and to continue driving the development and growth of the Chinese CEM market."
Choiceform is China's leading Total Experience Management platform. It is the new growth engine for customer-centric enterprises. The company is dedicated to integrating multi-source data, discovering and predicting the real needs and preferences of every customer through cloud technologies, while delivering solutions that drive science-based decision-making across organizations.
For more information, please contact:
liz.zhao@choiceform.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/choiceform-drives-the-growth-of-company-by-upgrading-cem-concept-to-the-total-experience-management-platform-tx-301583557.html
The head of the company now running the former McDonald's Corp chain of restaurants in Russia told RBC TV that producers of French fries are refusing to supply to the country and warned that attempts to increase domestic processing are fraught with difficulties. McDonald's quit Russia after a Western backlash against Moscow's military campaign in Ukraine, which included a barrage of economic sanctions, and sold all the restaurants it owned to a local licensee in May. CEO Oleg Paroev told Reuters the chain had sold almost 120,000 burgers on opening day.
The CEO of Tesla and the management of Twitter have just started a legal battle after Musk withdrew his offer to acquire the platform.
To the oil industry, there is no single price of oil. Instead, there are multiple like Brent, Dubai, and WTI, each for a particular grade of crude. Russia has its own grade of oil—and its price is languishing.
For nearly six decades, Berkshire Hathaway (NYSE: BRK.A)(NYSE: BRK.B) CEO Warren Buffett has stood head and shoulders above most money managers. Since taking the reins of Berkshire in 1965, Buffett has overseen the creation of more than $610 billion in value for shareholders, as well as led the company's Class A shares (BRK.A) to an aggregate return in excess of 3,600,000%. Given the Oracle of Omaha's incredible track record, investors tend to pay close attention to what he and his investing team are buying and selling.
Russia is positioning itself to engage in 'expropriation blackmail,' according to Mark Dixon, founder of the Moral Rating Agency.
Rosenblatt Securities Senior Research Analyst Barton Crockett joins Yahoo Finance Live to discuss Twitter’s lawsuit against Tesla CEO Elon Musk, the SEC questioning the deal, and the outlook for Twitter and its employees.
The Atlanta shipping giant has continued hybrid work schedules for employees, meaning it did not need the additional space at its Alpharetta building.
Somewhere between 4% to 6% of gasoline demand has been almost permanently destroyed in the era of hybrid and remote work, RBC estimates.
Most retired workers depend on multiple streams of income during their retirement. Two of the most common such income streams are Social Security and pensions. If we look at pension vs. Social Security income, we find significant differences. Retired workers … Continue reading → The post Pension vs. Social Security: Key Differences appeared first on SmartAsset Blog.
Russian leader might follow game plan he’s using for natural gas: Pay up or the supply eventually will be cut off.
(Bloomberg) -- When FBI agents knocked on the door of his Brooklyn, New York, home in August 2018, trader John Edmonds told them he didn’t know anything about gold and silver price manipulation at JPMorgan Chase & Co. That was a lie, he admitted Thursday.Most Read from BloombergIvana Trump, First Wife of Former President, Dies At 73Chinese Homebuyers Across 22 Cities Refuse to Pay MortgagesWall Street Texting Habit Sticks Banks With Rare $1 Billion BillBiden to Leave Mideast With No Immediate An
Most people follow a pretty standard glide path when it comes to retirement investing: focus on stocks when you're young and shift to bonds as you get older. But a new study from David Blanchett (Prudential Financial) and Michael Finke … Continue reading → The post Want to Enjoy Retirement More? Shift Your Assets to Annuities appeared first on SmartAsset Blog.
(Bloomberg) -- Dozens of people who have accused Hertz Corp. of having them wrongly arrested filed a new lawsuit against the rental car giant on Thursday, exposing the company to potentially higher court losses.Most Read from BloombergIvana Trump, First Wife of Former President, Dies At 73Chinese Homebuyers Across 22 Cities Refuse to Pay MortgagesWall Street Texting Habit Sticks Banks With Rare $1 Billion BillBiden to Leave Mideast With No Immediate Announcement on OilThe new lawsuit, seen by Bl
The decade leading up to your retirement is one of the most critical periods for retirement planning. There are a number of financial planning issues to consider during this time period to help ensure a financially secure retirement for you. This is the time to take a hard look at how you plan to spend your time in retirement and how much your desired retirement lifestyle will cost.
President Joe Biden is in the Middle East late week and the pressure is on for the U.S. to look to Saudi Arabia, the world’s largest oil exporter, for more barrels of oil. Limits to global production capacity, however, are likely to be a difficult obstacle to overcome, analysts say.
Saving for retirement is an important part of financial planning for most Americans. With pensions no longer in widespread use and Social Security simply not enough to cover retiree expenses, it's up to individuals to put aside money for their … Continue reading → The post How to Retire With $1 Million appeared first on SmartAsset Blog.
Starbucks plans to close 16 stores over safety concerns, while labor representatives accuse the coffee giant of union busting.
The bank’s profit was reduced by a $375 million charge to set aside funds for potential future loan losses. Still, revenue, profit and returns all topped Wall Street expectations.
Tessa Myers’ most remote role for Rockwell Automation Inc. took her to Singapore, where she led an Asia-Pacific product team. “It was such a great jumping-off point to the rest of Asia,” Myers said of the stint from 2013 to 2015. Myers’ career trajectory just entered an even more significant stage.
Baby boomers are using up their retirement savings too quickly –either because they're underestimating how much they need or are living longer than they'd guessed they would. New research from the Center for Retirement Research at Boston College found that … Continue reading → The post Boomers Face This Risk in Retirement: Here's How To Avoid It appeared first on SmartAsset Blog.